PLAYA3ULL Games
Web UX/UI, Framer
2025
Project Overview
The Starvin Martian landing page introduces a Mars farming and production builder set to launch on Windows with mobile following. The goal: communicate the fantasy, the systems, and the competitive edge while setting up the brand for iterative content and future modes.
My Work
Narrative-Driven Landing: Designed a single, compelling scroll that moves from premise to systems (Build, Harvest, Craft) to competition, maintaining momentum and clarity.
CMS Foundations in Framer: Established content structures for news posts, feature sections, and mode announcements so marketing can ship updates without rework.
Visual Identity & Motion: Built a tone that blends industrial capability with mythic sci‑fi AI-assisted imagery where appropriate, disciplined typography, and restrained motion to keep focus on the core loop.
Platform & Roadmap Surfaces: Clear platform availability, “coming soon” pathways, and tournament readiness messaging to align player expectations with production realities.
Performance & Responsiveness: Optimised for fast first paint and crisp interaction across devices, ensuring the site feels production‑ready even pre‑launch.
Outcome
The landing page now tells a coherent story of a systems-first builder with competitive ambitions. It sets expectations, captures interest, and provides a stable foundation for content growth as features and modes come online.
Learnings
For pre-launch products, clarity is the currency. Make the world feel alive, even before the game ships. Keep the page lean, the hierarchy strong, and the future extensible.