Project Overview

Occhio Scan is an AI-powered UX audit tool for non-designers. It gives business owners, marketers, indie devs, and small teams a clear, prioritized list of what is not working on their site in under 60 seconds, without needing to learn design jargon or hire a specialist.

Drop in a URL and Occhio Scan runs a full usability and accessibility pass using AI. The free tier surfaces a usability score, highlights the top five issues, and explains why they matter in plain language. The Pro tier generates a detailed PDF report across up to five pages, covering accessibility, copy, and conversion, along with specific recommendations on what to fix first.

Every scan also plugs into a simple services funnel. Alongside the report, users receive an exclusive discount to work with Mania Design if they want help implementing the changes, turning insight into shipped improvements instead of another forgotten report.

Try it out now!

My Work

I designed Occhio Scan from the ground up for non-technical owners and teams: clear language, simple flows, and a single main question to answer – what should we fix first.

I defined the scoring model and issue taxonomy so the AI output is grouped into critical, high, and medium issues that feel actionable rather than overwhelming.

I designed the free and Pro experiences as a funnel: fast, no-friction free scans to build trust, with a high-value Pro PDF for users who want depth and a straightforward path into done-for-you services via Mania Design.

I implemented the report structure and visual system so screenshots, annotations, and recommendations are easy to skim and share with stakeholders who are not designers.

Outcome

Occhio Scan turns vague frustration about “something is off with our site” into a concrete plan of attack. Instead of guessing, teams get a prioritized list of issues, a usability score they can track over time, and a detailed Pro report that shows exactly what to change and why.

Positioning Scan for non-technical owners and Inspector for designers and QA gives the Occhio suite a clear split: Scan identifies and explains problems for teams, while Inspector supports experts who already work inside browsers and design tools. Together, they cover both sides of the UX audit workflow.

Learnings

Building Occhio Scan forced me to translate UX thinking into language and outputs that make sense to people who never use the term “heuristic evaluation.” The constraint was simple: every recommendation should be obvious to act on for a founder, marketer, or small business owner.

Designing the AI reporting flow also reinforced how important prioritization is. The value is not in throwing dozens of issues at users, but in telling them what to fix first and why it matters to their users and their business. That principle now guides how I design AI tools across the Occhio suite.